European Union · Cosmetics

EU Cosmetic Claims

A practical guide to EU Cosmetic Claims for cosmetics sold in the European Union: who it applies to, what to prepare, and the mistakes that cause rejection.

Who needs it

Cosmetic claims in the EU; Packaging, advertising, and online listings

Authority

National competent authorities in the EU

Legal basis

Regulation (EU) No 655/2013

Local representative

The EU responsible person is accountable for compliance

Timeline

Before publishing the claim

Cost

Study and review costs vary

If you do not comply

Product withdrawal and national enforcement

Who needs this

Cosmetic claims in the EU
Packaging, advertising, and online listings

Documents you need

Claim substantiation
Common criteria assessment
Study reports

Compliance checklist

Tick each item as you collect it. Saved in this browser only.

Claim substantiation
Common criteria assessment
Study reports

How to comply

Review every claim
Check the common criteria
Substantiate with evidence

Brief for your lab or agent

Copy this into an email, then edit the product and channel.

Request: EU Cosmetic Claims — European Union
Product category: Cosmetics
Authority: National competent authorities in the EU
Legal basis: Regulation (EU) No 655/2013

Documents we already have:
  1. Claim substantiation
  2. Common criteria assessment
  3. Study reports

Questions:
  1. Does our product fall under EU Cosmetic Claims in the European Union?
  2. Which test standards or evidence do you accept?
  3. What is the current fee and lead time?
  4. Is a local representative required, and can you act as one?

Cost and timeline

Before publishing the claim.

Study and review costs vary.

Common rejection reasons

Misleading or unsubstantiated claims
Medical claims
Claims not supported for the actual product

Registration, notification, or certification is not the same as approval. Keep the technical file current and make sure the label, listing, and submitted data match.