European Union · General Products

EU CE Marking

A practical guide to EU CE Marking for general products sold in the European Union: who it applies to, what to prepare, and the mistakes that cause rejection.

Who needs it
Products covered by EU harmonisation legislation; Importers and brand owners placing goods on the EU market
Authority
EU national market surveillance authorities
Legal basis
Regulation (EC) No 765/2008; Decision No 768/2008/EC
Local representative
The EU importer or authorised representative takes responsibility for the declaration
Timeline
Before placing the product on the EU market
Cost
In-house assessment is low cost; notified body work is priced per product
If you do not comply
Withdrawal from sale, fines, and market bans

Who needs this

Documents you need

Compliance checklist

Tick each item as you collect it. Saved in this browser only.

How to comply

  1. Identify every directive or regulation that applies
  2. Carry out the conformity assessment procedure
  3. Compile the technical file and sign the declaration of conformity
  4. Affix the CE mark and retain documents for ten years

Brief for your lab or agent

Copy this into an email, then edit the product and channel.

Request: EU CE Marking — European Union
Product category: General Products
Authority: EU national market surveillance authorities
Legal basis: Regulation (EC) No 765/2008; Decision No 768/2008/EC

Documents we already have:
  1. EU declaration of conformity
  2. Technical file with risk assessment
  3. Test reports against the applicable harmonised standards
  4. Instructions and safety information in the required languages

Questions:
  1. Does our product fall under EU CE Marking in the European Union?
  2. Which test standards or evidence do you accept?
  3. What is the current fee and lead time?
  4. Is a local representative required, and can you act as one?

Cost and timeline

Before placing the product on the EU market.

In-house assessment is low cost; notified body work is priced per product.

Common rejection reasons

Registration, notification, or certification is not the same as approval. Keep the technical file current and make sure the label, listing, and submitted data match.

Official sources

FAQ

Does CE marking mean the EU approved the product?

No. It is a manufacturer's declaration of conformity, checked afterwards by market surveillance.

Who signs the declaration of conformity?

The manufacturer or the EU importer, depending on who places the product on the market.

How long does EU CE Marking take?

Before placing the product on the EU market.

How much does EU CE Marking cost?

In-house assessment is low cost; notified body work is priced per product.

What happens if I sell without it?

Withdrawal from sale, fines, and market bans.

Who regulates EU CE Marking in the European Union?

EU national market surveillance authorities.

Related requirements

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