European Union · General Products

GPSR on Amazon in the European Union

A practical guide to GPSR on Amazon for general products sold in the European Union: who it applies to, what to prepare, and the mistakes that cause rejection.

Who needs it

Products sold on Amazon EU marketplaces; Sellers shipping from outside the EU

Authority

Amazon and EU market surveillance authorities

Legal basis

Regulation (EU) 2023/988 plus Amazon marketplace policy

Local representative

Yes — Amazon requires EU responsible person details

Timeline

Before the listing goes live; update when details change

Cost

No separate Amazon fee; responsible person service fees vary

If you do not comply

Listing suppression or removal

Who needs this

Products sold on Amazon EU marketplaces
Sellers shipping from outside the EU

Documents you need

Responsible person name and contact details
Product safety documentation
Manufacturer and importer information

Compliance checklist

Tick each item as you collect it. Saved in this browser only.

Responsible person name and contact details
Product safety documentation
Manufacturer and importer information

How to comply

Add the responsible person information to the listing
Upload compliance documents in Seller Central
Respond to Amazon compliance requests

Brief for your lab or agent

Copy this into an email, then edit the product and channel.

Request: GPSR on Amazon — European Union
Product category: General Products
Authority: Amazon and EU market surveillance authorities
Legal basis: Regulation (EU) 2023/988 plus Amazon marketplace policy

Documents we already have:
  1. Responsible person name and contact details
  2. Product safety documentation
  3. Manufacturer and importer information

Questions:
  1. Does our product fall under GPSR on Amazon in the European Union?
  2. Which test standards or evidence do you accept?
  3. What is the current fee and lead time?
  4. Is a local representative required, and can you act as one?

Cost and timeline

Before the listing goes live; update when details change.

No separate Amazon fee; responsible person service fees vary.

Common rejection reasons

Missing responsible person details
Documents inconsistent with the listing
Product safety warnings absent

Registration, notification, or certification is not the same as approval. Keep the technical file current and make sure the label, listing, and submitted data match.