European Union · Toys

GPSR for Toys in the European Union

A practical guide to GPSR for Toys for toys sold in the European Union: who it applies to, what to prepare, and the mistakes that cause rejection.

Who needs it

Toys sold to consumers in the EU; Toys sold online or through marketplaces

Authority

EU market surveillance authorities

Legal basis

Regulation (EU) 2023/988 and Directive 2009/48/EC

Local representative

Yes — an EU responsible person is required

Timeline

Before placing the toy on the market

Cost

Testing and responsible person fees vary by product

If you do not comply

Withdrawal, recall, and national penalties

Who needs this

Toys sold to consumers in the EU
Toys sold online or through marketplaces

Documents you need

Toy safety test reports
EU declaration of conformity
Responsible person and traceability information

Compliance checklist

Tick each item as you collect it. Saved in this browser only.

Toy safety test reports
EU declaration of conformity
Responsible person and traceability information

How to comply

Test the toy against the applicable EN 71 standards
Issue the EU declaration of conformity
Apply CE marking and responsible person details

Brief for your lab or agent

Copy this into an email, then edit the product and channel.

Request: GPSR for Toys — European Union
Product category: Toys
Authority: EU market surveillance authorities
Legal basis: Regulation (EU) 2023/988 and Directive 2009/48/EC

Documents we already have:
  1. Toy safety test reports
  2. EU declaration of conformity
  3. Responsible person and traceability information

Questions:
  1. Does our product fall under GPSR for Toys in the European Union?
  2. Which test standards or evidence do you accept?
  3. What is the current fee and lead time?
  4. Is a local representative required, and can you act as one?

Cost and timeline

Before placing the toy on the market.

Testing and responsible person fees vary by product.

Common rejection reasons

Age warnings missing or incorrect
No EU responsible person
Test reports do not cover the final product

Registration, notification, or certification is not the same as approval. Keep the technical file current and make sure the label, listing, and submitted data match.