European Union · Toys

CE Marking for Toys in the European Union

A practical guide to CE Marking for Toys for toys sold in the European Union: who it applies to, what to prepare, and the mistakes that cause rejection.

Who needs it

Toys made available to consumers in the EU; Imported toys and online sales

Authority

EU market surveillance authorities

Legal basis

Directive 2009/48/EC (Toy Safety Directive)

Local representative

Yes — an EU responsible person is required

Timeline

Before placing the toy on the market

Cost

Testing and assessment fees vary by product complexity

If you do not comply

Withdrawal from the market, recall, and national penalties

Who needs this

Toys made available to consumers in the EU
Imported toys and online sales

Documents you need

Technical file
EU declaration of conformity
Test reports against applicable EN 71 standards

Compliance checklist

Tick each item as you collect it. Saved in this browser only.

Technical file
EU declaration of conformity
Test reports against applicable EN 71 standards

How to comply

Classify the product as a toy and identify applicable standards
Complete conformity assessment
Issue the EU declaration of conformity
Apply the CE mark and retain the technical file

Brief for your lab or agent

Copy this into an email, then edit the product and channel.

Request: CE Marking for Toys — European Union
Product category: Toys
Authority: EU market surveillance authorities
Legal basis: Directive 2009/48/EC (Toy Safety Directive)

Documents we already have:
  1. Technical file
  2. EU declaration of conformity
  3. Test reports against applicable EN 71 standards

Questions:
  1. Does our product fall under CE Marking for Toys in the European Union?
  2. Which test standards or evidence do you accept?
  3. What is the current fee and lead time?
  4. Is a local representative required, and can you act as one?

Cost and timeline

Before placing the toy on the market.

Testing and assessment fees vary by product complexity.

Common rejection reasons

CE mark applied without a supporting technical file
Declaration of conformity missing or unsigned
Product not tested against the applicable standards

Registration, notification, or certification is not the same as approval. Keep the technical file current and make sure the label, listing, and submitted data match.